Start after acknowledgement
Follow-up should not compensate for a confusing first response. The homeowner first needs confirmation that the enquiry was received, an honest expectation of what happens next and a clear route toward an estimate.
Use lead context
A roof leak, planned replacement and commercial inspection are different conversations. Service, urgency and timing should shape the handoff without inventing urgency.
Define stop conditions
- Reply received
- Estimate booked
- Wrong contact
- Opt-out request
- Invalid address or complaint
Measure the process
Track enquiries acknowledged, contacted, booked and stopped. Do not present estimated recovered revenue as a verified customer result.